Health and Nutrition

Demand generation through Caregiver Activation for Revised Childhood Diarrhoea Management for Zinc/ ORS (DAZT) in Madhya Pradesh.




The primary objective of caregiver activities was to promote early treatment seeking behavior for diarrhea among children under 5 years of age, by creating awareness and facilitating desired behavior change through on the ground activities among primary and secondary caregivers and key influencer groups. These would consist of direct educational and awareness activities.

TRIOs engaged a team of 47 members at the block and regional levels in 20 districts of Madhya Pradesh. They undertook caregiver / demand generation   activities through Self Help Groups, Other women’s groups and Schools; and closely working with Rural Medical Practitioners and ASHA.