Support to strategy development for Social Art- Behavior Change Communication for improving water, sanitation and hygiene (WASH) in Project Sheohar, Bihar- Water For People and ONE DROP (Canada)
Water For People and ONE DROP (Canada) initiated Project Sheohar in 2014, which aims at driving lasting solutions to the widespread problem of access to water and sanitation across the Sheohar district. In order to determine the level of bacteriological and chemical contamination in the project sites and to identify challenge areas for access to potable water, Water For People contracted TRIOs to conduct a water quality study, which was completed and reported on in July 2017. The findings of the study will be used in combination with findings and recommendations from a project mid-term review that TRIOs also completed for Water For People in August 2017 as part of a current overall reforecast and strategy redevelopment for Project Sheohar.
A key component of the project is the use of social art as a behavior change communication tool to drive the adoption of key water, sanitation and hygiene (WASH) behaviors. As such, Water For People is developing a social art behavior change communication (SABCC) Strategy to define and drive future project activities. As part of the development of the SABCC Strategy, a SABCC Task Force is being convened to determine:
- Key water, sanitation and hygiene behaviors to be promoted within the SABCC Strategy;
- Main barriers and drivers to adopting key behaviors in the context of Project Sheohar communities; and
- Recommendations to improve and build upon current social art tools and products.
The SABCC Task Force shall build upon current social art practices, as well as key findings and recommendations on WASH behaviors identified in both the water quality study and the mid-term review.
TRIOs provided critical insights into integrating the findings and recommendations of the water quality study and the mid-term review into the SABCC Task Force’s deliverable. The synthesis of key WASH behaviors identified from the above cited two studies formed the backbone of the SABCC Task Force’s decision-making process. Based on the Integrated Behavioral Model (IBM) for WASH) for each of the key behaviors, SABCC Strategy was developed.