Baseline Study for Road Safety Project in Madhya Pradesh Covering Adolescents and Youths “Our Roads Our Lives” with support of Dewas- Bhopal Corridor Private Limited: Magic Bus India Foundation
Magic Bus India Foundation (MBIF) works with children and youth from marginalized communities. The programme is based on an activity-based curriculum that engages children and ensures that they make the right choices from childhood all the way through to better livelihoods as adults. Currently, the organization reaches more than 35 lakh children and 10 thousand youths in 22 states and 68 districts and over 3000 communities.
In India, more than 13 lakh people have been killed in preventable road crashes and more than 50 lakh people have been seriously injured or disabled in road crashes in last ten years. According to a report published by Ministry of Road Transport & Highways, Government of India, at least 17 deaths occur every hour in our country due to road accidents. Awareness on Road safety becomes more and more important for children as they start their journey as new drivers.
Recognizing the need, Magic Bus India Foundation has launched a project called “Our Roads Our Lives” with support of Dewas Bhopal Corridor Pvt. Ltd, covering a target group of adolescents and youths in selected villages along the 144 km-long Dewas Bhopal Corridor in Madhya Pradesh. The programme will employ a range of activity-based methods including role plays and case stories, and most importantly, the use of outdoor activities to build and promote responsible behavior with regard to road safety among adolescents and youths.
Magic Bus India, engaged TRIOs to conduct a baseline study for the project for assessing the current status of key behavioural attributes of target population and key project indicators. The study was carried out following a pre and post study design and quantitative methodology covering the statistically significant sample of adolescents and youths in the project area. TRIOs hired, trained and deployed qualified and experienced field team and used CAPI technique (android based Survey CTO application)for data collection. The supervisory team conducted the monitoring visits and quality checks during data collection phase. Presently the data analysis and report writing work in progress.
The study findings and recommendations enabled the Magic Bus team in developing three year implementation strategies, plan and milestones (outcome and impact indicators) for midline and end line stage under the project.