Department for International Development (DFID) as part of its ‘Improved Family Planning (FP) and Reproductive Health (RH) Services in India – Project Ujjwal’, is planning to catalyze the private sector to scale-up availability of good quality, affordable family planning and reproductive health for women and men particularly from the poorest sections in Bihar and Odisha. The RH Framework project will be implemented in these states by Futures Group in partnership with Hindustan Latex Family Planning Promotion Trust (HLFPPT), Public Health Foundation of India (PHFI), Johns Hopkins University Center for Communication Programs (JHU-CCP) and Oxford Policy Management (OPM) Ltd. The project will be implemented by these partners during April 2013 to March 2015 period. The project aims to reduce maternal deaths from unwanted pregnancies and fertility rates by increasing use of FP methods, improve birth spacing practices, and prevent unsafe abortion. It is also recognized that to meet the Millennium Development Goals (MDGs), quality FP and RH services must reach the rural and urban poor, youth, and low parity couples. Through this intervention, it is envisaged that the growing private sector will be tapped to make FP services available to these sections.
Futures Group has engaged TRIOs to undertake demand generation activities in the 8 districts of Odisha with the following objectives;
To inform the community members on all the family planning choices and other maternal and child health services available in the clinics and to promote informed choice for family planning services and addressing the unmet. TRIOs has engaged a team of 9 members working in these 8 districts in Odisha and undertake demand generation activities for the above services.